Marketing Your Practice

The success of any business lies in its communications with its stakeholders and Lonsdale is no exception. The Lonsdale Marketing and Communications service provides tools for Associate and Client Communications.

Associate Communications

  • Lonsdale Associate Website
    Lonsdale's secure Associate website provides all the information you need to operate within our network. With 24-hour access to templates, training information, research, compliance resources, Associate resources and more, it's a one stop shop.
  • Lonsdale News Weekly
    This weekly email communication provides updates and information on Lonsdale services and products.
  • In the Loop
    Distributed by email monthly, this internal communication is packed full of news from within Lonsdale, current industry information including coverage of emerging issues and important updates from Lonsdale's sponsors and business partners.

Client Communications

The aim of Lonsdale's client marketing program is to create awareness of your firm and its products and services, increase client loyalty and reinforce your position as experts in delivering strategic financial advice to your clients.

The client communications program include:

  • Financially Speaking 
    Financially Speaking is a quarterly newsletter providing your clients with an excellent source of practical interesting and unbiased information across a range of financial topics, reinforcing your position as an expert. Your firm's name and details appears as an overprint on the back cover, providing you with an opportunity to strengthen your local positioning.
  • Media Articles
    Target your local media with regular media articles. Articles are available each month. in Microsoft word format and address topical issues of interest to the general public. Use these articles for your newsletters and websites. You may wish to send these articles to your local papers to increase awareness of your company and services.  You can choose to simply send the supplied articles out with your own details on the templates, or use them as leverage to a much larger publicity campaign.
  • Client Brochure Series
    Lonsdale's client brochures are highly regarded by clients and are designed to position your firm as a key local source of professional financial knowledge. The thirteen titles in the series focus on a range of topics covering budgeting, superannuation, trusts, estate planning and more.